Introducing Allocations New Branding

The new branding of marks a significant milestone in the company's journey.
Written by
Published on
June 19, 2023


  •, a leading financial technology company, has unveiled its new branding, reflecting a bold commitment to client-centric solutions. The comprehensive rebrand includes a striking new color scheme, logo redesign, website overhaul, and updated marketing materials, all designed to reinforce the company's core values and vision for the future.

Green symbolizes:

  • Awareness and sustainability
  • Wealth, prosperity, and financial growth
  • Fresh thinking and innovation in financial services

Black represents:

  • Strength, stability, and reliability in financial services
  • Boldness and confidence in embracing a growth mindset
  • Professionalism and expertise in the financial industry

Logo Redesign: Growth and Progress

  • The logo has been redesigned to incorporate dynamic shapes and typography, which showcase growth and progress. This new logo is both modern and timeless, reflecting the company's dedication to continuous improvement and adaptability in the rapidly changing financial landscape.

Website Overhaul: Enhanced User Experience

  • In line with the new branding, has revamped its website, offering an intuitive user interface, seamless navigation, and engaging content that is easily accessible to clients.


The new branding of marks a significant milestone in the company's journey. The fresh look and feel, along with a strong brand message, sets the stage for to continue its growth trajectory and establish itself as a trailblazer in the financial technology industry.