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Brand announcement

Introducing the new Allocations

Private markets have grown up. So have we.

Today we're unveiling a new look for Allocations — built on the belief that the infrastructure behind $3B+ in transactions should look the part: institutional, precise, and quietly confident.

You'll see it everywhere: a refined serif wordmark, a new spark that stands for one center allocating to many, and a calmer palette of ink, navy, and cream. Less noise. More signal.

What hasn't changed is what we do — SPVs and funds launched in minutes, with legal, banking, tax, and investor onboarding handled end to end. Now with a secondary market to match, through AllocationsX.

Logo files
Allocations Icon — dark
Icon — dark
Download
Allocations Icon — light
Icon — light
Download
Allocations Wordmark — dark
Wordmark — dark
Download
Allocations Wordmark — light
Wordmark — light
Download
Brand colors
Ink
#0E1B2C
Navy
#14406B
Slate blue
#9DB2C8
Cream
#FBFAF7
Display · Newsreader
Private markets, unlocked
Text · Instrument Sans
Launch SPVs and funds in minutes, not weeks. Legal, banking, tax, and investor onboarding — handled end to end on one platform.

The new standard in fund administration deserved a new face. This is it.

— The Allocations team

See the new allocations.com

Allocations secondary market is operated through Allocations Securities, LLC dba AllocationsX, member FINRA/SIPC. Check this firm on FINRA BrokerCheck. Allocations Securities, LLC is a wholly owned subsidiary of Allocations, Inc.

Copyright © Allocations Inc

Allocations secondary market is operated through Allocations Securities, LLC dba AllocationsX, member FINRA/SIPC. Check this firm on FINRA BrokerCheck. Allocations Securities, LLC is a wholly owned subsidiary of Allocations, Inc.

Copyright © Allocations Inc

Allocations secondary market is operated through Allocations Securities, LLC dba AllocationsX, member FINRA/SIPC. Check this firm on FINRA BrokerCheck. Allocations Securities, LLC is a wholly owned subsidiary of Allocations, Inc.

Copyright © Allocations Inc